International Marketing

Competition for customers is no long a localized phenomenon. As the globalization trend continues, it’s important for startups to extend their reach to international markets. Discover how your startup can utilize globalization to reach its full potential.

When it comes to customer research, surveys and formulas only get developers so far. Six Sigma offers a novel way of exploring and solving problems with the customer in mind. Diagnosing customer needs leads to process improvement, a positive for both developers and consumers.

Expanding your customer base is vital to business growth, but how much of an impact does your multilingual content marketing strategy have on potential profits? Whether you’re just beginning to explore the international market or you’ve hit a wall, here are five mistakes to avoid when developing your multilingual content.

Digital customer experience strategy is becoming the most effective way to measure customer engagement and satisfaction with a company and its online service. In a world of instant gratification—Prime Now and Starbucks Mobile Orders come to mind—responding to customer inquiries and requests quickly and efficiently are often the difference between return business and losing potential long-term clients.

A basic part of the overall strategy for many enterprises is conducting international business. If your startup is ready to take its business model to the next level and start selling internationally, the following will prove to be vital as you choose your markets, build a team, and learn to market effectively.