If you’re expanding globally without translation memory, get ready. You’re likely to get bogged down by countless questions, rewrites, and inconsistencies. These issues will only multiply with each new market and project. Using translation memory can prevent these issues from stalling your global efforts.
read moreThere are several services that promise cheap, fast translations. Freelancers, crowdsourcing, and automated translations are popular for startups in a rush to get to market. Yet, these enterprises soon discover that cutting corners won’t do. Only professional translation agencies get the job done right.
read moreThe more steps you add to a process, the more expensive and prone to error it becomes. This is especially true in the translation industry. Fortunately, there are a number of tools to streamline localization, including integrating content and translation management.
read moreWhat does it take to show up high in search results? The best SEO firms will tell you that you need content that is valuable to users. When you simply have a country-coded top-level domain and translated material, you aren’t really providing value. You must localize your material as well.
read moreDo you want your startup to “take over the world”? If so, you are going to need a good localization plan. But, before you jump right in, you need a little primer on localization for startups. Here are the essential facts to get you started.
read moreIf only global expansion was as simple as direct language translation! Developers know there is more to internationalizing software than the nuances of the user-facing copy. Between code adaptations and tricky characters, it pays to take the right steps toward software internationalization before releasing it into the international market.
read moreWhile your SEO tricks may seem to apply across all global markets, attempting to box international markets into the parameters of U.S.-specific SEO basics won’t earn results. Just like each international market requires a specially honed marketing strategy, each geographic location benefits from an adapted global SEO strategy as well.
read morePreparing to enter a new international market is an all or nothing strategy. There’s no dipping your toe into the water to test the temperature. Extensive research, preparation, and adequate funding, among other things, must all be at the forefront of a successful strategy for international market penetration.
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