International Marketing

A collection of free resources about the latest trends and best practices in the world of international marketing. Ambitious startups ready to take over the world will find here everything they need to know about international marketing as they grow and expand internationally.

Building Your Content Marketing Plan? 5 Tips to Make It Rain

Building Your Content Marketing Plan? 5 Tips to Make It Rain

Building Your Content Marketing Plan? 5 Tips to Make It Rain 5837 3896 Sergio Guillén

Content marketing is becoming more and more important to businesses—which is no surprise considering it generates three times as many leads as outbound marketing and costs 62 percent less. With that being said, you can’t just churn out any old content and expect to see those kind of results, you need to have a thought-out content marketing plan to ensure you optimize your content marketing efforts.

read more
Finnish Translation: Taking Over the Frozen Land

Finnish Translation: Taking Over the Frozen Land

Finnish Translation: Taking Over the Frozen Land 5184 3456 Sergio Guillén

Finland has created a unique ecosystem for startups to attract investment and thrive, making it a favorable market for international growth of a new business. The specific features of the Finnish language may pose a challenge to your expansion unless you place your localization project in the hands of professional translators.

read more
Financial Translation: 5 Tips for Fintech Startups Expanding Globally

Financial Translation: 5 Tips for Fintech Startups Expanding Globally

Financial Translation: 5 Tips for Fintech Startups Expanding Globally 3072 2048 Sergio Guillén

Financial translation is an umbrella term that includes much more than the translation of financial documents. Professional translation services can help a fintech startup scale globally and build credibility by offering accurate, appropriate, and customized solutions. A few financial translation tips can make the difference you need to succeed.

read more
How International Startups Approach Localization

How International Startups Approach Localization

How International Startups Approach Localization 6000 4000 Sergio Guillén

As it once happened with all of the top international startups of today, yours is starting to become successful, and it feels like all your hard work is beginning to pay off. You are all ready to run your victory lap around the office, but at the same time, you feel like the job is not quite done yet and are thinking about what comes next. There is no time to waste and the next step is going global, becoming an international startup, and improving your presence in markets across the world through localization.

read more
Making Translation Quality Work for Your Market Penetration Strategy

Making Translation Quality Work for Your Market Penetration Strategy

Making Translation Quality Work for Your Market Penetration Strategy 4000 2269 Sergio Guillén

A startup needs a sound market penetration strategy in order to boost its internal and external growth. Language plays a significant role in luring customers to buy new products and services, and when it comes to entering a foreign market, translation quality can be the difference between success and failure.

read more
Content Strategy for Startups: The Ultimate Guide

Content Strategy for Startups: The Ultimate Guide

Content Strategy for Startups: The Ultimate Guide 3354 2019 Sergio Guillén

Content strategy for startups is a whole different science to most business marketing. How? It’s all about establishing a relationship with your audience and building your brand. You have to incorporate all the right channels, creating effective content and outreaching it to get coverage in your industry.

read more
The Ultimate Guide to Creative Marketing Translation

The Ultimate Guide to Creative Marketing Translation

The Ultimate Guide to Creative Marketing Translation 2500 1669 Sergio Guillén

You’ve made the decision to take your site into foreign markets, but how do you go about translating your content? You want to make sure your content is relevant to the country-specific audience and takes into account your audience’s culture, avoiding taboo topics and speaking to them in a way that will resonate. While no two websites are the same due to different languages, cultures, and audience, this guide will walk you through the typical stages of a creative marketing translation project.

read more
How to Solve the Translation Problem on Your Global Expansion

How to Solve the Translation Problem on Your Global Expansion

How to Solve the Translation Problem on Your Global Expansion 2048 1536 Sergio Guillén

Do you know that adding one language to your product presentation can double your market penetration, while adding four can increase it manifold? Proper internal translation management combined with professional translation services is the key to global expansion of startups, as it provides for faster time-to-market and lower costs.

read more
How to Localize Your App to Boost Your Startup’s Global Reach

How to Localize Your App to Boost Your Startup’s Global Reach

How to Localize Your App to Boost Your Startup’s Global Reach 3822 2389 Sergio Guillén

The industry of mobile apps turned 10 in 2018 and Statista forecasts that there will be 258.2 billion app downloads annually worldwide in 2022, a significant growth from the 178.1 billion downloads in 2017. The competition in app stores is fierce and app localization is crucial for your company’s global reach.

read more
Arabic Translation: How to Succeed in the Arabic-Speaking Market

Arabic Translation: How to Succeed in the Arabic-Speaking Market

Arabic Translation: How to Succeed in the Arabic-Speaking Market 4355 3062 Sergio Guillén

The stable economic growth of the Arab world combined with a significant increase in the number of Arabic speakers online is a factor to be considered when reviewing your next business translation and localization project. A high-quality, culturally-appropriate Arabic translation is the key to your startup’s success in this market.

read more