Localization

“An ounce of prevention is worth a pound of cure.” Or, are we supposed to be using kilograms? Wherever you are trying to localize your software, application, or website, there is a myriad of issues you should be prepared for that go beyond simple translation. Here’s how to solve them.

A quick visit to any platform’s app store shows us the demand for internationally accessible applications. Consumers today want more than responsive, feature-packed apps. They want a customized user experience that includes native language fluency. App localization considers both these demands, providing brands with a framework for fulfilling customers’ needs.

Do you want your product to be associated with manure? Probably not. Yet, when you simply translate your website into other languages without taking the local culture into consideration, you could end up selling a “Manure Stick” like Clairol did in Germany. This is just one reason why localization matters.

Feeling overwhelmed by the prospect of pursuing a new global market? Is a mountain of content awaiting translation blocking your way? There’s a better, quicker way to localize websites. Read on to learn how identifying minimum viable content can lead to more rapid, cost-effective expansion.

Creating software with an eye for expanding into international markets is an art. You must identify what aspects will remain constant and what will need to be localized. With the following tips, you will be well on your way to knowing how to localize software like a pro.

Any startup can do business in other countries. However, if you want to be successful and have a significant share of the market as you expand globally, you must have a strong localization strategy for startups. Here are some elements that will get you started: