Localization

A collection of free resources about the latest trends and best practices in the world of localization. Ambitious startups ready to take over the world will find here everything they need to know about localization as they grow and expand internationally.

International Marketing: Making It Rain With Localized Digital Content

International Marketing: Making It Rain with Localized Digital Content

International Marketing: Making It Rain with Localized Digital Content 4000 2667 Sergio Guillén

Developing a marketing strategy for international marketing requires excellent localization. But localization means a lot more than hiring a translation service. Extracting revenues from your international marketing efforts requires careful attention to your digital content strategy.

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Global Marketing: What Can We Learn from Movie Blockbusters

Global Marketing: What Can We Learn from Movie Blockbusters

Global Marketing: What Can We Learn from Movie Blockbusters 6000 4000 Sergio Guillén

Movie localization is an area where revenues abound for the companies willing to work on their global marketing. More than ever before, an international film industry relies on translation services and localization experts to provide movies with global appeal.

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Is Agile The Way To A Future-Proof Translation Company

Is Agile the Way to a Future-Proof Translation Company?

Is Agile the Way to a Future-Proof Translation Company? 4000 2666 Sergio Guillén

Agile is a method of developing software which has been used successfully for over 17 years. But can it be used to improve translation? As automation continues to change translation services for both providers and clients, the Agile method does show promise at improving accuracy and speed for translated content.

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Localization issues solutions

How to Solve the 5 Most Common Localization Issues

How to Solve the 5 Most Common Localization Issues 1921 1081 Sergio Guillén

“An ounce of prevention is worth a pound of cure.” Or, are we supposed to be using kilograms? Wherever you are trying to localize your software, application, or website, there is a myriad of issues you should be prepared for that go beyond simple translation. Here’s how to solve them.

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App localization best practices

8 App Localization Best Practices You Can’t Afford to Ignore

8 App Localization Best Practices You Can’t Afford to Ignore 1920 1080 Sergio Guillén

A quick visit to any platform’s app store shows us the demand for internationally accessible applications. Consumers today want more than responsive, feature-packed apps. They want a customized user experience that includes native language fluency. App localization considers both these demands, providing brands with a framework for fulfilling customers’ needs.

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Website localization startup success

Why Website Localization Is Vital to Your Startup’s Success

Why Website Localization Is Vital to Your Startup’s Success 1920 1080 Sergio Guillén

Do you want your product to be associated with manure? Probably not. Yet, when you simply translate your website into other languages without taking the local culture into consideration, you could end up selling a “Manure Stick” like Clairol did in Germany. This is just one reason why localization matters.

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Minimum viable content localization

Using Minimum Viable Content to Speed Up Web Localization

Using Minimum Viable Content to Speed Up Web Localization 1920 1080 Sergio Guillén

Feeling overwhelmed by the prospect of pursuing a new global market? Is a mountain of content awaiting translation blocking your way? There’s a better, quicker way to localize websites. Read on to learn how identifying minimum viable content can lead to more rapid, cost-effective expansion.

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How to localize software

How to Localize Software: 4 Keys to Success

How to Localize Software: 4 Keys to Success 1920 1080 Sergio Guillén

Creating software with an eye for expanding into international markets is an art. You must identify what aspects will remain constant and what will need to be localized. With the following tips, you will be well on your way to knowing how to localize software like a pro.

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Localization strategy for startups

7 Elements of a Successful Localization Strategy for Startups

7 Elements of a Successful Localization Strategy for Startups 1920 1080 Sergio Guillén

Any startup can do business in other countries. However, if you want to be successful and have a significant share of the market as you expand globally, you must have a strong localization strategy for startups. Here are some elements that will get you started:

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How to internationalize software

How to Internationalize Software to Speed up Localization

How to Internationalize Software to Speed up Localization 1920 1080 Sergio Guillén

Learn how to internationalize software to adapt to emerging location-based markets as opportunities arise. Tackling internationalization challenges during software development helps position your brand for localization throughout international markets, without significant disruption of your workflow. These strategies will prepare your software for adaptation in any locale.

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