International Marketing

A collection of free resources about the latest trends and best practices in the world of international marketing. Ambitious startups ready to take over the world will find here everything they need to know about international marketing as they grow and expand internationally.

Online Translation: The Secret Driver for Startup Global Growth

Online Translation: The Secret Driver for Startup Global Growth

Online Translation: The Secret Driver for Startup Global Growth 5760 3840 Sergio Guillén

Founding a startup is a tough challenge and every hurdle you overcome in the process seems that much taller than it would be for an established company. Global growth is no exception. However, you don’t need enterprise-level capital to expand into global markets. Online translation provides a seamless, cost-effective way for your startup to fuel its global growth.

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Business Translation: How to Make Your Startup Global in 2019

Business Translation: How to Make Your Startup Global in 2019

Business Translation: How to Make Your Startup Global in 2019 3000 1993 Sergio Guillén

Every startup wants their business to go global but very few have ‘global’ in their budget. Often seed funding and a few more rounds of investment are needed before global can even start to be brought up in meetings. Think funding is a huge obstacle to taking your startup global? Think again. You don’t need an international office or a team overseas, you just need to be able to connect with the local markets you’re targeting and provide localized services. How do you connect with your potential new customers overseas? In a language they understand, using business translation and localization.

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International Marketing: Making It Rain With Localized Digital Content

International Marketing: Making It Rain with Localized Digital Content

International Marketing: Making It Rain with Localized Digital Content 4000 2667 Sergio Guillén

Developing a marketing strategy for international marketing requires excellent localization. But localization means a lot more than hiring a translation service. Extracting revenues from your international marketing efforts requires careful attention to your digital content strategy.

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Global Marketing: What Can We Learn from Movie Blockbusters

Global Marketing: What Can We Learn from Movie Blockbusters

Global Marketing: What Can We Learn from Movie Blockbusters 6000 4000 Sergio Guillén

Movie localization is an area where revenues abound for the companies willing to work on their global marketing. More than ever before, an international film industry relies on translation services and localization experts to provide movies with global appeal.

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International Business: Prepping Your Startup for Global Domination

International Business: Prepping Your Startup for Global Domination

International Business: Prepping Your Startup for Global Domination 3885 2322 Sergio Guillén

When your company is ready to make the jump into the international scene, you’ll need to have superior-quality localization resources in place. Especially when your customer service team is spread thin, investing in your localization resources will help your startup to engage your target market efficiently and effectively. Picking your international business localization strategy isn’t simple, however. Asking a few key questions will help to guide your company to success.

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Swedish Translation: Engaging Swedes through Translated Content

Swedish Translation: Engaging Swedes through Translated Content

Swedish Translation: Engaging Swedes through Translated Content 5472 3648 Sergio Guillén

When your company enters the Swedish market, you’ll need to have robust Swedish translation resources on tap to make the most revenues. You’ll need to hire a competent translation company, which is daunting for some enterprises. As it turns out, Swedish translation isn’t nearly as difficult than you may expect at first glance—so long as your company has the right support. 

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Global Markets: How Eventbrite is Taking Over the World

Global Markets: How Eventbrite is Taking Over the World

Global Markets: How Eventbrite is Taking Over the World 6512 4341 Sergio Guillén

While once rare, unicorns are becoming an increasingly common phenomenon. A unicorn isn’t just a horned horse; it’s a privately held startup company with a net worth of $1 billion. Airbnb and Uber are some of the best-known unicorns, and Eventbrite just saddled up beside them.

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Global Business: How Startups Go Global as If They Were Local

Global Business: How Startups Go Global as If They Were Local

Global Business: How Startups Go Global as If They Were Local 3930 2539 Sergio Guillén

The world is getting smaller thanks to social media and the internet, which helps startups not only gain popularity in their local area but gain global notoriety as well. It’s as if startups going global in the past happened by accident, but there are certain behaviors your startup can follow so that it can become a global business, too.

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Italian Translation and the Art of Doing Business in Italy

Italian Translation and the Art of Doing Business in Italy

Italian Translation and the Art of Doing Business in Italy 5621 3747 Sergio Guillén

It’s okay to look like a tourist when you’re visiting Paris or Prague for the first time, but it won’t work in the online business market and can harm your brand image and company profits. Doing business in Italy is no exception. To accomplish this, you’ll need to connect with the locals and speak their language.

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How Translation Services Can Make or Break Your Sales

How Translation Services Can Make or Break Your Sales

How Translation Services Can Make or Break Your Sales 5515 3983 Sergio Guillén

Translating a website into a new language is often vital to entering a foreign market. But despite their benefits, it’s typically best to avoid automated machine translations. A translation service, with skilled human translators, is a much better options for startups looking at global growth.

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