International Marketing

A collection of free resources about the latest trends and best practices in the world of international marketing. Ambitious startups ready to take over the world will find here everything they need to know about international marketing as they grow and expand internationally.

How to Break into International Markets Through Global SEO

How to Break into International Markets Through Global SEO

How to Break into International Markets Through Global SEO 5760 3840 Sergio Guillén

Taking your brand global isn’t easy. But when performed correctly, a smart global SEO plan will help you build brand awareness, influence, and visibility in international markets. Use these five steps to tailor your multilingual strategy to more effectively reach a global audience.

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Globalization as a Means to Unleash Your Startup’s Full Potential

Globalization as a Means to Unleash Your Startup’s Full Potential

Globalization as a Means to Unleash Your Startup’s Full Potential 3887 2591 Sergio Guillén

Competition for customers is no long a localized phenomenon. As the globalization trend continues, it’s important for startups to extend their reach to international markets. Discover how your startup can utilize globalization to reach its full potential.

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Spanish Translation – Getting It Right When Launching in Spain

Spanish Translation: Getting It Right When Launching in Spain

Spanish Translation: Getting It Right When Launching in Spain 3888 2588 Sergio Guillén

Expanding into an international market is always difficult. But few are more difficult to enter than Spain. Not only is the competition fierce, but Spain is an incredibly linguistically and culturally diverse nation. To make a successful jump, you must use a quality Spanish translation service.

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Multilingual content plan

6 Steps to Retooling Your Multilingual Content Plan

6 Steps to Retooling Your Multilingual Content Plan 1920 1080 Sergio Guillén

Creating an effective multilingual content plan is a tough job. But when successful, it can lead to worldwide growth. Is your content plan up to the challenge? Consider these six steps to help retool your multilingual approach and help your company achieve big things.

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Identify global customer needs

How to Identify Global Customer Needs Using Six Sigma

How to Identify Global Customer Needs Using Six Sigma 1920 1080 Sergio Guillén

When it comes to customer research, surveys and formulas only get developers so far. Six Sigma offers a novel way of exploring and solving problems with the customer in mind. Diagnosing customer needs leads to process improvement, a positive for both developers and consumers.

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Global content marketing strategy

5 Ingredients Every Global Content Marketing Strategy Needs

5 Ingredients Every Global Content Marketing Strategy Needs 1920 1080 Sergio Guillén

Content marketing often focuses on localized trends. Single-language and locale-based marketing are common for many businesses, but keeping a narrow view in your marketing efforts keeps your business growth from reaching global proportions. A global content marketing strategy is vital because reaching more customers means expanding your profit potential.

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How to globalize your startup

How to Globalize Your Startup Following Lean Principles

How to Globalize Your Startup Following Lean Principles 1920 1080 Sergio Guillén

Many startups prematurely attempt globalization before they’ve gained a secure foothold in their local market. Companies with some measure of success are eager to expand internationally yet fail to conduct the necessary research to see it through to completion. But do you know how to globalize your startup? Lean principles are the go-to guide for successful globalization.

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Multilingual content marketing strategy

5 Multilingual Content Marketing Strategy Blunders to Avoid

5 Multilingual Content Marketing Strategy Blunders to Avoid 1920 1080 Sergio Guillén

Expanding your customer base is vital to business growth, but how much of an impact does your multilingual content marketing strategy have on potential profits? Whether you’re just beginning to explore the international market or you’ve hit a wall, here are five mistakes to avoid when developing your multilingual content.

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Digital customer experience strategy

The Nature of a Great Digital Customer Experience Strategy

The Nature of a Great Digital Customer Experience Strategy 1920 1080 Sergio Guillén

Digital customer experience strategy is becoming the most effective way to measure customer engagement and satisfaction with a company and its online service. In a world of instant gratification—Prime Now and Starbucks Mobile Orders come to mind—responding to customer inquiries and requests quickly and efficiently are often the difference between return business and losing potential long-term clients.

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Startups selling internationally

5 Tips for Startups Selling Internationally

5 Tips for Startups Selling Internationally 1920 1080 Sergio Guillén

A basic part of the overall strategy for many enterprises is conducting international business. If your startup is ready to take its business model to the next level and start selling internationally, the following will prove to be vital as you choose your markets, build a team, and learn to market effectively.

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