You’ve made the decision to take your site into foreign markets, but how do you go about translating your content? You want to make sure your content is relevant to the country-specific audience and takes into account your audience’s culture, avoiding taboo topics and speaking to them in a way that will resonate. While no two websites are the same due to different languages, cultures, and audience, this guide will walk you through the typical stages of a creative marketing translation project.read more
Do you know that adding one language to your product presentation can double your market penetration, while adding four can increase it manifold? Proper internal translation management combined with professional translation services is the key to global expansion of startups, as it provides for faster time-to-market and lower costs.read more
Observers often think that the hardest part of founding a startup is coming up with a groundbreaking idea. While that is certainly no easy task, once you’ve got your idea, building a company around it and finding a way to share it with the world can feel like you’re climbing up a mountain with no end in sight.read more
The industry of mobile apps turned 10 in 2018 and Statista forecasts that there will be 258.2 billion app downloads annually worldwide in 2022, a significant growth from the 178.1 billion downloads in 2017. The competition in app stores is fierce and app localization is crucial for your company’s global reach.read more
Arabic Translation: How to Succeed in the Arabic-Speaking Market
The stable economic growth of the Arab world combined with a significant increase in the number of Arabic speakers online is a factor to be considered when reviewing your next business translation and localization project. A high-quality, culturally-appropriate Arabic translation is the key to your startup’s success in this market.read more
Founding a startup is a tough challenge and every hurdle you overcome in the process seems that much taller than it would be for an established company. Global growth is no exception. However, you don’t need enterprise-level capital to expand into global markets. Online translation provides a seamless, cost-effective way for your startup to fuel its global growth.read more
Localization aims to facilitate the company’s reach to a broader audience by providing a unique experience. The principles of MVP can help startups localize just enough features of their product to establish their brand on the market while keeping localization costs at a minimum level.read more
The days of being able to cheat your way to the top of the SERPs are long behind us. Black hat SEO techniques such as keyword stuffing and link farms will do more harm than good to a multilingual website as search engine crawlers are smart enough now to figure out these tricks. With the release of algorithm updates like Google’s Rankbrain, user experience is becoming an ever more powerful ranking factor. So just how can you get your multilingual website to rank higher through SEO?read more
Every startup wants their business to go global but very few have ‘global’ in their budget. Often seed funding and a few more rounds of investment are needed before global can even start to be brought up in meetings. Think funding is a huge obstacle to taking your startup global? Think again. You don’t need an international office or a team overseas, you just need to be able to connect with the local markets you’re targeting and provide localized services. How do you connect with your potential new customers overseas? In a language they understand, using business translation and localization.read more
Evaluating a translation service requires differentiating between translation companies which will merely transcribe data verbatim into a new language and those who will make your product shine in a new context.
On the whole, translation services which rely more heavily on humans than automated techniques provide a better experience for you and your customers.