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Professional Language Services for Global Success
Translation Costs: Are You Getting the Most Value for Your Money

Translation Costs: Are You Getting the Most Value for Your Money?

Translation Costs: Are You Getting the Most Value for Your Money? 5184 3456 Sergio Guillén

Observers often think that the hardest part of founding a startup is coming up with a groundbreaking idea. While that is certainly no easy task, once you’ve got your idea, building a company around it and finding a way to share it with the world can feel like you’re climbing up a mountain with no end in sight.

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How to Localize Your App to Boost Your Startup’s Global Reach

How to Localize Your App to Boost Your Startup’s Global Reach

How to Localize Your App to Boost Your Startup’s Global Reach 3822 2389 Sergio Guillén

The industry of mobile apps turned 10 in 2018 and Statista forecasts that there will be 258.2 billion app downloads annually worldwide in 2022, a significant growth from the 178.1 billion downloads in 2017. The competition in app stores is fierce and app localization is crucial for your company’s global reach.

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Arabic Translation: How to Succeed in the Arabic-Speaking Market

Arabic Translation: How to Succeed in the Arabic-Speaking Market

Arabic Translation: How to Succeed in the Arabic-Speaking Market 4355 3062 Sergio Guillén

The stable economic growth of the Arab world combined with a significant increase in the number of Arabic speakers online is a factor to be considered when reviewing your next business translation and localization project. A high-quality, culturally-appropriate Arabic translation is the key to your startup’s success in this market.

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Online Translation: The Secret Driver for Startup Global Growth

Online Translation: The Secret Driver for Startup Global Growth

Online Translation: The Secret Driver for Startup Global Growth 5760 3840 Sergio Guillén

Founding a startup is a tough challenge and every hurdle you overcome in the process seems that much taller than it would be for an established company. Global growth is no exception. However, you don’t need enterprise-level capital to expand into global markets. Online translation provides a seamless, cost-effective way for your startup to fuel its global growth.

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How to Reduce Localization Costs Following MVP Principles

How to Reduce Localization Costs Following MVP Principles

How to Reduce Localization Costs Following MVP Principles 4000 2667 Sergio Guillén

Localization aims to facilitate the company’s reach to a broader audience by providing a unique experience. The principles of MVP can help startups localize just enough features of their product to establish their brand on the market while keeping localization costs at a minimum level.

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How to Make Your Multilingual Website Rank High Through SEO

How to Make Your Multilingual Website Rank High Through SEO

How to Make Your Multilingual Website Rank High Through SEO 4831 3221 Sergio Guillén

The days of being able to cheat your way to the top of the SERPs are long behind us. Black hat SEO techniques such as keyword stuffing and link farms will do more harm than good to a multilingual website as search engine crawlers are smart enough now to figure out these tricks. With the release of algorithm updates like Google’s Rankbrain, user experience is becoming an ever more powerful ranking factor. So just how can you get your multilingual website to rank higher through SEO?

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Business Translation: How to Make Your Startup Global in 2019

Business Translation: How to Make Your Startup Global in 2019

Business Translation: How to Make Your Startup Global in 2019 3000 1993 Sergio Guillén

Every startup wants their business to go global but very few have ‘global’ in their budget. Often seed funding and a few more rounds of investment are needed before global can even start to be brought up in meetings. Think funding is a huge obstacle to taking your startup global? Think again. You don’t need an international office or a team overseas, you just need to be able to connect with the local markets you’re targeting and provide localized services. How do you connect with your potential new customers overseas? In a language they understand, using business translation and localization.

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Translation Service: Understanding the Value of the Human Element

Translation Service: Understanding the Value of the Human Element

Translation Service: Understanding the Value of the Human Element 6435 4290 Sergio Guillén

Evaluating a translation service requires differentiating between translation companies which will merely transcribe data verbatim into a new language and those who will make your product shine in a new context.
On the whole, translation services which rely more heavily on humans than automated techniques provide a better experience for you and your customers.

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How to Find a Quality Provider of Document Translation Services

How to Find a Quality Provider of Document Translation Services

How to Find a Quality Provider of Document Translation Services 7360 4912 Sergio Guillén

Document translation services are core to any localization effort. No matter what you’re localizing, there will be a plethora of different pieces of information that you’ll need to translate to successfully adapt to the external market. Picking the right translation agency can be difficult, however.

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International Marketing: Making It Rain With Localized Digital Content

International Marketing: Making It Rain with Localized Digital Content

International Marketing: Making It Rain with Localized Digital Content 4000 2667 Sergio Guillén

Developing a marketing strategy for international marketing requires excellent localization. But localization means a lot more than hiring a translation service. Extracting revenues from your international marketing efforts requires careful attention to your digital content strategy.

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